Role: In-house Designer, Marketing, Customer Support
My time with Studio Source Yearbooks has been a journey through rapid growth, evolving roles, and creative problem-solving.
I started after answering an ad from a four-person company looking for help converting graphics for use in school yearbook design software. Within months, I joined full-time, assisting the customer support manager and handling everything from fixing customer files to custom graphic creation. As our client base exploded, I took the lead on prepress-style book reviews and rebranding the company which solidified my role as in-house designer, creating marketing materials, graphics, and tools to help customers sell their books.
Support & Design Foundations
- Helped customers troubleshoot files and taught software via demos and training.
- Handled phone/email support and account management.
- Led book reviews for print readiness, rebranded the company, and designed packaging, internal documents, trade show booths, giveaways, eBooks, and more.
Marketing & Product Growth
- Promoted to Brand Manager, then Marketing Manager
- Maintained our WordPress marketing and support sites.
- Built the Cover Gallery program (customized stock covers for schools).
- Produced campaigns, emails (with A/B testing), eBooks, promotional kits, and templates for school customers.
- Created branding for a new product launch and designed assets for an acquired vendor.
- Partnered cross-departmentally on operations, automation, development, and support initiatives.
Leadership & Training
- Developed an onboarding program for 20+ seasonal hires annually, including lessons, quizzes, and real-world book reviews.
- Managed busy season operations, assisted QA team on reviewing manufacturer test products
- Represented the company at trade shows.
- Hired and mentored a junior designer.
Impact
Over my time at Studio Source, I touched nearly every layer of design and marketing, helping scale the company from a four-person startup into a national brand while supporting both customer success and internal growth.